hand holding cell phone with social media icons on screen

How to promote fundraisers on social media

How to get the word out about a fundraiser?
Social media, particularly Facebook, Twitter, Instagram, and LinkedIn (in that order), are free tools to promote fundraisers successfully for your organization’s cause, as long as you create a plan and stick with it. or as we like to say, “Keep your foot on the gas.” Here are five key steps to help ensure your social networking successfully steers bidders to your online charity auction event. That’s how to promote fundraisers on social media!

1. Keep your foot on the gas

One of the most critical aspects of how to promote fundraisers online is doing it daily, on a schedule. There are four social media platforms suggested for your fundraising success. Whoever manages social media for the event, ensure they do it daily. It’s easier to do if they create a content calendar to follow. Help keep them motivated and on track.

2. Be authentic
woman introducing herself in a facebook post

 

This image is a good example of how to promote yourself on social media. Whoever handles social media strategy for your event posts, have them introduce themselves to potential bidders by posting their photo, name and their role, in first person. You don’t want to sound corporate. You want to be authentic and transparent.

3. Plan, post, post and post

Anyone you ask about how many times a week you should post on Twitter or other social media platforms will give you a different answer, and they’re all correct. However, what works for some may not work for others. So keep an eye on your social media analytics dashboard to understand the traffic and volume during your event’s promotional campaign.  You will see a pattern that shows what times people visit the platform most often, giving you the cue to post at those times. It almost gives you the directions of how to promote fundraisers on social media!

How to promote fundraisers on social media: often and with a cadence.

Time is in high demand as you prepare and plan for your fundraiser event. You will thank us later by reserving time on your calendar to: 
• Create posts
• Publish posts
• Analyze traffic

PRO TIP: Here are six free apps to help with scheduling and posting  Later, TweetDeck, Canva, Hootsuite, Buffer, and Planable.

4. Send traffic to your organization’s website

We’re asked often how to have a successful fundraiser. Social media is a big player in your auction’s success. You’re going to post a lot on social media during your campaign. This is an opportunity to get more traffic on your website. How?  Find a post or article on your website, post the link on social media, then readers will be taken back to your website to read the post, and hopefully spend some time on the site.  Write this down: Always link to your own site when possible. When you get them on your site, ask them (CTA) to sign up for your newsletter, or download a lead gen paper, etc.—and now you have permission to email them in the future, since they opted-in when signing up for a newsletter or lead gen pdf.

5. Own your niche and how to promote it on social mediafacebook-instagram-twitter-linkedin icons in a horizontal line

Facebook

Let’s take Facebook, for example. You will reach people you know as well as new ones. That said, focus on your organization’s expertise so the new people get to know you and your friends and learn what you’re doing. This is the best time ever to share your niche and your expertise. Be authentic, not corporate. Talk about your event with passion.

For example, if your organization teaches education to autistic children, let your audience know what you’re doing to make the children’s lives easier.

Use an image and a post representing your work. Let the reader inside your daily life, such as a mention of a warm moment with a student’s success.

If you have a field trip to the zoo with autistic children, show posts about what it means to the children. Posting about genuine interactions like the zoo trip helps connect with new people and ultimately positions your organization as an authority in your area of expertise.

If you see a conversation about autism on Facebook, or any social media platform, jump into the conversation, and post a relevant link of interest. Ask for questions so that you can answer them and hopefully create a dialogue to illuminate your authority. If you’re asking for donations, DO IT SPARINGLY! Consider a posting strategy where you put photos of those who donated (with permission) on social media—no amounts, simply a tagline like “I helped” “I donated” or “I helped a child today.” This will spark others to donate, without asking for a donation.

How often should you post on Facebook? Given you’re promoting your organization and an event, at least 3-5 times per week.

Instagram

How to promote a fundraiser on Instagram: keep in mind that Instagram is a visual social media platform.  You’ll want to Post images and videos about your cause and event to show your value and how people can be a part of your charity auction.

If you ask for donations on Instagram, you can add a button to your profile, post on Instagram stories, or go live with your donation request. You can also get your community involved by having them start an Instagram fundraiser for your cause as a post or 24-hour story.

Use hashtags!

Twitter is about creating a two-way channel of communication with your audience. It’s important to create content that encourages your audience to engage with your Tweets.

Twitter is a great way to create engagement with followers by asking questions. Try creating a survey or just asking a question and then retweeting people’s responses.

Tweets with hashtags get almost double the engagement of those without hashtags.
Neil Patel says tweets with more than two hashtags receive a drop in engagement by 17%.
When you add images to your tweets, you’ll get more shares and clicks than the tweets without images.

Posting tips:

  • Limit to 1-2 hashtags per Tweet
  • Be conversational
  • Keep your copy short and sweet
  • Use images, GIFs, and or videos whenever possible

A tweet’s lifespan is about 15 minutes, so you need to tweet or retweet 2-10 times daily from early morning to late evening.

LinkedIn

LinkedIn is a great way to leverage your contacts by posting articles about your event. Feel free to use curated articles as well.  A good idea is to write about your organization’s event — without making it seem like you’re asking for money. Post 2-3 times a week and consider this as a complementary medium to your more focused social media strategies. Encourage staff to follow your lead and post the same information to their LinkedIn page.

One caveat to consider: if any member of your organization has an incomplete LinkedIn profile, do not let them post for your organization’s event. At the bare minimum, your cover image, photo, and bio must be professional-looking and complete before representing your organization.

To recap: have a plan, post often, send users to your own website when you can, and be authentic. That’s how to promote a fundraiser on social media!

Need help or advice? We’re here.