Fundraisers thrive when social media boosts publicity and reach


We all know how powerful social media can be. From a simple selfie or marriage proposal, to the Miracle on the Hudson, a single post can have huge impact.

While your goal might only be as lofty as new playground equipment or a school field trip, social media can maximize engagement and dramatically boost your fundraising efforts.

Social media is a great place to grow your fundraising. We can show you how.

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Fundraising: The Top 4 Tips To Increase Your Social Media Impact

  1. Tell Your Story: Stories are compelling. They foster empathy and help people connect to your cause. Is there a story behind your fundraiser? Has it been a journey? Are you helping someone else? Or maybe you are helping an entire community? What’s the main reason that drives you to fundraise?

    In a few sentences, summarize your story and post it to social media. Here are some examples:

    • “We raise money for breast cancer awareness”
    • “Our schools need more laptops”
    • “Scholarships are a critical factor in building a better life, we’re here to help”
    • “Our community is fit and healthy, and we love to support healthy lifestyles”


    Tip: if your nonprofit or cause doesn’t have its own profile on social media, this is a good time to create one. Business pages are more easily shared regardless of your list of friends and followers

  2. Post Shareable Content: Shareable posts increase the visibility of your organization and make everyone feel connected to the cause. Set privacy settings to “global” or “all” so everyone can share it and their friends and their followers can see it too. Make sure the images are vivid and bright. Give them a reason to want to share it.

    Some ideas for sharable content:

    • Behind the scenes pictures
    • Heartfelt moments
    • A Volunteer Profile
  3. Give a Call to Action – Tell your audience specifically what you want them to do and they are more likely to do it.

    For example:

    • “Please support our school by sharing this to your timeline”
    • “Post this to your wall and ask your friends to share it too!”
    • “Thank you in advance for sharing this with your friends!”
  4. Create a Sense of Urgency – People take fast action when they know there’s a deadline. Energizing your audience just takes a few words about when and how to act. For online auctions, this is fairly simple. Try using phrases like these,
    • “Auction ends in two days!”
    • ”Don’t miss out this is a one-of-a-kind item.”
    • “Usually sells out in minutes.”

    Social Media Apps

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Using Twitter, Facebook and Instagram

There are many different social media platforms, but It’s best to stick with the main three since that’s where most people are active members.


Twitter tends to be fast-paced with quick bites of information so it’s best for auctions that are ending soon or have lots of items up for bid.

  1. Enlist the support of your network and reach out to those who can help. A friend, a teacher, or a school volunteer, if they have a social media account, ask them to share your auction items up for bid.
  2. Don’t just post and run. Be engaging and engaged. Follow up on your original post and like all your replies. Give everyone a genuine response.
  3. Thank users and donors through their social media of choice. If a donor uses Twitter, then send them a thank you Tweet. It will show your appreciation and inform other Twitter users about your auction. In your Tweet, include a tidbit on how the bid will help your organization: “The kids are going to love the new playground equipment!”
  4. Finally, #GivingTuesday is a great hashtag to use when posting about your auction. And don’t forget to log on to #twittertuesdays and request retweets from your followers.

    Tip: Tag us for support @IDTCharity.


Because of its wide reach, Facebook is a great place to tell your story and gain lots of exposure.

  1. As soon as you decide to hold a fundraiser, tell your Facebook connections what you’re doing and why. Draw them in through the compelling story of your cause.
  2. As donations come in, post teasers that build excitement and momentum. When your auction items go live, post each one to Facebook. Be sure to space out your posts so that they get individual attention.

    Tip: Space posts out by at least three hours and up to a day. A Facebook business page allows you to schedule them in advance.

  3. When sharing auction items, tag friends who might be interested in bidding, or ask them to share your post. People who may not be interested in bidding will generally be happy to share as it allows them to participate and support a good cause.

For additional help join our Facebook Community Support Group.


Because Instagram is image focused, it tends to be a happier, lighter medium that people pop into frequently.

  1. Use Instagram to share your story with beautiful and compelling images.
  2. Stick to one post a day or every other day. You don’t want to overwhelm people with posts.
  3. Use hashtags to drive traffic to your post. Choose a hashtag relevant to your item and then click the home feed to see similar tags. You can use up to 28 per post.

    Sample hashtags: #charityauction #dogood #bidforcharity #onlinecharity #auctionforcharity #fundraising #fundraiser

  4. Tag your friends! Use @ and their name. For example, @charityauctionstoday.
  5. When you thank the person who donated the item, tag them, the auction house, and anyone who might share or bid on the item. The auction house will likely share it with their followers too.

    Tag us and we’ll help you promote your online auction for charity!

Whether you’re using Twitter, Facebook, Instagram or any other active platform, social media can bring your story to life and maximize the profits from your fundraiser.

Let’s get started, it’s super easy.

Oh yeah, you don’t need a credit card to get started either.