You rely on SEO (search engine optimization) to help interested bidders find your auction site. But how can you perform SEO if you don’t know when your site will be indexed? When will it be indexed? Given that you can’t predict when your auction site will be indexed, you should create your customized URL immediately to give it a head start. Hopefully, by the time your site is finished, it will be indexed.
As mentioned earlier, when the auction ends and the site is removed from the web, it will take time to stop appearing in searches. Unfortunately, there is no way you can remove it earlier or keep it from being delivered in search queries. This is why getting your domain forwarded to your auction is an ideal strategy for those who have auctions yearly or more. Your domain is established, and more than likely, it will speed up the indexing issue, as the spiders will detect “fresh content” and index it quicker than a newly introduced website.