Tom Kelly - Fundraising Insights & Trends | CharityAuctionsToday (Page 33)

How To

How To Write Product Description That Sell - With Examples

To make items sell: blend concise descriptions with emotional appeal, use “features → benefits,” include imagery/video, and ensure every detail needed to decide is clearly presented.

How To

How to Promote Your Fundraiser with Social Media

This guide shows nonprofits how to use social platforms smartly: build content calendar, post cause stories, tag supporters, run paid promos, use momentum posts, and engage comments to boost your fundraiser’s reach.

fundraising ideas

20 Cheap Fundraising Ideas

Want to fundraise on a shoestring? Try things like online auctions, sporting events, cleaning services, recycled collections, workshop seminars, pajama days, or catalog sales: minimal cost, maximum creative impact.

Guides

6 Easy Steps to Creating Your Silent Auction

This guide walks nonprofits through online silent auctions: pick your type, build a committee, collect items, spread the word, run the auction, and wrap up with clear payment and thank-you flows.

Case Studies

NFL Fundraisers: Roy Hall Case Study

The Driven Foundation, founded by Roy Hall, sold donated items (like LEGO) via an online auction, raising funds while enabling direct donor gifts; now auctions are core to their revenue strategy.

Auction Best Practices

Is An Online Silent Auction Right For You?

Online silent auctions let bidders join from anywhere, pay instantly, extend bidding windows, and boost engagement through mobile and social features. They’re ideal if you want to increase accessibility, revenue, and convenience.

Case Studies

National Partners

If your nonprofit operates across multiple chapters, you can join their National Partners program for volume pricing and shared platform benefits.

How To

How To Use Social Media to Boost Your Fundraiser

Use social media to get your fundraiser in front of more people. Share your story with compelling visuals, post regularly, tag sponsors and partners, use relevant hashtags, and always include a clear call-to-action so followers know how to support.

How To

How To Volunteer and Do Good from Home

Learn how to volunteer online: offer your skills (design, copy, coaching), assist with virtual events, moderate forums, mentor, or support remote campaigns—no commute needed.