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How to Change the Background Color of Your Auction Page

TL;DR

You can change the background color of your auction page through the Event Design or Theme Settings section of your dashboard. Select a preset theme or use a custom hex color to match your organization’s branding. Changes update in real time, so you can preview the look before publishing your event.

Author: Tom Kelly 2 min reads

Customizing the background color of your auction page is a simple but powerful way to align your event with your organization’s branding. A clean, consistent design can help increase trust, engagement, and bidder participation.

Step 1: Go to Your Event Dashboard

  1. Log in to your account.
  2. Select the event you want to customize.
  3. Click “Event Settings” or “Design” in the left-hand menu.

Step 2: Open Theme or Design Settings

  • Navigate to “Theme Settings” or “Page Design.”
  • Look for the “Background Color” option.
  • You may see a list of preset colors or a color picker tool.

Some templates offer both preset themes and full custom color control.

Step 3: Choose Your Background Color

You have two options:

  • Preset Colors: Choose from your platform’s built-in theme colors.
  • Custom Color: Enter a hex code (e.g., #FFFFFF for white or #004AAD for dark blue) to match your branding exactly.

Tip: Lighter background colors typically make text and buttons easier to read.

Step 4: Preview Your Changes

  • Click “Preview” to see how the new background looks on desktop and mobile.
  • Adjust text and button colors if needed to maintain contrast and accessibility.
  • If everything looks good, click “Save” or “Publish.”

Step 5: Make Sure the Page is Readable

  • Ensure that the text contrasts well with the background.
  • Avoid colors that make buttons or links hard to see.
  • Use your brand’s primary or neutral tones for a professional look.

Accessibility tip: Use a contrast checker if your background color is dark or very light.

Step 6: Publish and Test

Once you save your changes:

  • Refresh your live auction page to confirm the update.
  • Test the page on both desktop and mobile devices.
  • If needed, adjust accent colors in the same settings panel.

Pro Tips for Auction Page Design

  • Stick to one primary background color for a clean look.
  • Use your logo and banner image to reinforce your brand identity.
  • Choose high-contrast button colors to guide bidders’ attention.
  • Preview your page before sending out the event link.
  • Keep accessibility in mind when choosing colors.

Frequently Asked Questions

Where can I find the background color settings?

You can find them under Event Settings or Design in your event dashboard. Look for the Theme or Page Design section.

Can I use my own custom color?

Yes. You can enter a custom hex code to match your brand colors exactly. This gives you full control over the page’s look.

Can I change the background color after the event goes live?

Yes. You can update the background color at any time. The changes will appear immediately on your live auction page.

How do I make sure my text is easy to read?

Choose a background color that contrasts well with your text. If your background is dark, use light-colored text and vice versa.

Can I reset the background color to default?

Yes. If you change your mind, simply select the default theme color from the preset options in your Theme Settings.

Will changing the background affect my auction items?

No. Changing the background color won’t impact your items, bids, or any functionality—just the look and feel of the page.

Can I use a background image instead of a color?

Some themes allow you to upload a background image. If supported, you’ll find this option in the same Theme Settings area.

Can I preview changes before publishing?

Yes. Use the Preview function to check how your background color looks on both desktop and mobile before saving.

Why does my background look different on mobile?

Some mobile devices or browsers may adjust colors slightly for display. Always preview on multiple devices to ensure consistency.

What’s the best color choice for an auction page?

Neutral or light backgrounds with strong accent colors for buttons usually work best. They keep the focus on your items and call-to-action.

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Tom Kelly

Tom Kelly

Tom Kelly, TEDx speaker and CEO of CharityAuctions.com, helps nonprofits raise millions through auctions and AI. He hosts The Million Dollar Nonprofit podcast and inspires leaders to live their legacy, not just leave it.

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