Social media is one of the most powerful tools for increasing awareness and driving bidders to your auction. By posting your event link strategically and consistently, you can boost registrations, donations, and final bid amounts.
Step 1: Copy Your Auction URL
- Log in to your event dashboard.
- Go to Event Settings or your Live Event Page.
- Copy your auction URL (this is the link you’ll share on all platforms).
Tip: Keep this URL short and clean. If needed, use a branded short link or QR code for print and offline promotion.
Step 2: Use the Built-In Share Buttons
Your event page includes quick-share buttons that let you post directly to:
- Instagram (via story or bio link)
- X (formerly Twitter)
- Email or SMS
When clicked, these buttons generate a pre-filled post with your event title, link, and image.
Step 3: Customize Your Message
Avoid posting just the link. Add context so people understand why they should click. A good post includes:
- What the fundraiser supports
- When the auction ends
- What kind of items are featured
- A clear call to action (example: “Bid now” or “Support our cause”)
Example caption:
“Bidding is now open for our annual fundraising auction! Don’t miss out on exclusive experiences and items. Place your bid today: [Event URL]”
Step 4: Share Across Multiple Platforms
Use each platform strategically:
- Facebook: Share to your page, groups, and event page. Boost posts if your budget allows.
- Instagram: Use stories, posts, reels, and your bio link. Add countdown stickers for urgency.
- LinkedIn: Post on your organization page and encourage board members to share.
- X (Twitter): Post multiple reminders with short CTAs and event hashtags.
- Email/SMS: Include the link in newsletters and reminder texts.
Consistency is key. Schedule posts leading up to the event, during bidding, and on the final day.
Step 5: Use Visuals to Increase Engagement
- Include your event banner, logo, or feature item images.
- Use a short, bold headline on graphics.
- Include your auction end date on the image.
- Square or vertical formats typically perform best across platforms.
Pro Tip: Keep your design simple and on-brand so people recognize your organization instantly.
Step 6: Encourage Others to Share
- Ask board members, ambassadors, and staff to repost.
- Provide pre-written captions and graphics to make it easy.
- Create a unique event hashtag for tracking.
The more people share your event, the larger your bidding pool becomes.
Step 7: Post Final-Day Reminders
Final-day urgency drives the most traffic. Schedule or manually post reminders:
- Morning: “Today’s your last chance to bid.”
- Mid-day: Highlight popular items or experiences.
- Final hour: Include a clear “Bid Now” link and countdown.
Related Guides
- Auction Promotion Social Media Toolkit
- How to Create a New Event
- How to Set Up an Online Auction
- Online Bidding Features
- How to Collect Payments from My Auction
Frequently Asked Questions
Where do I find the link to share my auction?
You can find your shareable auction link in the Event Settings or by visiting your live event page. Copy and paste it into your posts.
Can I share my auction on Instagram?
Yes. Add your auction link to your bio, include it in story stickers, and share posts highlighting top auction items or deadlines.
What should I include in my social media posts?
Include a clear event title, what it benefits, when it ends, an image or graphic, and a strong call to action with your auction link.
How often should I post about my auction?
Post at least once at launch, once mid-campaign, and multiple times during the final 48 hours. More frequent reminders lead to more bids.
Can I use the built-in share buttons on my event page?
Yes. Built-in buttons allow you to share directly to Facebook, Instagram, X, and LinkedIn without copying links manually.
What kind of images should I use in my posts?
Use clear, branded images such as your event banner, top auction items, or sponsor logos. Square and vertical images work best.
Can I track engagement from my social media posts?
Yes. You can use UTM links or track traffic through your analytics to measure how much traffic and bidding comes from each platform.
How can I get supporters to help promote my auction?
Provide ambassadors and board members with pre-written captions and images. The easier it is to share, the more likely they will promote it.
When is the best time to post on social media?
Generally, mornings and early evenings work best, but test what works for your audience. Post multiple reminders on the final day.
Can I boost posts or run ads to promote my auction?
Yes. Boosting posts or running targeted ads can significantly increase reach, registrations, and bids, especially during launch week.
💡 Try this in ChatGPT
- Summarize the article "How to Share Auctions on Social Media" from https://www.charityauctionstoday.com/p/help/how-to-share-auctions-on-social-media/ in 3 bullet points for a board update.
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Tip: Paste the whole prompt (with the URL) so the AI can fetch context.
