On June 5th It's On! hosted a Fashion Fundraiser to Fight ALZ live on Facebook @itsonshop. We also launched our online charity auction featuring an array of fashion merchandise in various shades of purple.

You have a chance to bid through The Longest Day on Sunday, June 20th on a variety of fashion packages inspired by It's On! donors & supporters. A percentage of the proceeds from every sale go to the Alzheimer's Association.

Why purple? Purple is the signature color of the Alzheimer's Association, combining the calm stability of blue and the passionate energy of red. Purple makes a bold and colorful statement about Alzheimer's and its supporters: strong and unrelenting in the fight... Read more