In today’s digital world, social media is one of the most powerful tools to amplify your message, attract supporters, and boost donations. Whether you’re running a silent auction, charity walk, gala, or Giving Tuesday campaign, learning how to promote a fundraiser with social media can help your event reach a much bigger audience — fast.
Here’s a simple step-by-step guide to make your campaign stand out on platforms like Facebook, Instagram, TikTok, and more.
1. Create a Clear Campaign Message 🎯
Before posting, define what your campaign is about.
- What’s your goal amount?
- Who are you helping?
- What action do you want people to take?
Pro Tip: Keep your core message short, emotional, and easy to share. A clear, memorable campaign tagline helps supporters spread the word.
2. Choose the Right Platforms 📲
You don’t need to be everywhere. Focus on where your audience already spends time.
- Facebook is great for events and peer-to-peer fundraising.
- Instagram is perfect for storytelling through photos and Reels.
- TikTok works well for creative, short-form videos.
- LinkedIn can attract sponsors and business supporters.
Pro Tip: Tailor your tone and content style to each platform.
3. Use Strong Visuals and Video 🎥
Posts with images and video get significantly more engagement.
- Share behind-the-scenes content from your organization.
- Post short videos explaining your mission or highlighting auction items.
- Use live streams to build excitement in real time.
Pro Tip: Keep visuals branded with your logo, event name, or hashtag to build campaign recognition.
4. Build Anticipation Before Launch ⏳
Don’t just post once on event day — build a pre-launch campaign.
- Announce the date and goal ahead of time.
- Share sneak peeks or countdowns to generate excitement.
- Encourage your supporters and volunteers to share posts with their networks.
5. Leverage Hashtags and Tags 📌
Hashtags help your campaign reach new audiences.
- Use a branded event hashtag plus popular fundraising hashtags (#Fundraiser, #Nonprofit, #GiveBack, etc.).
- Tag your sponsors, partners, and local media outlets.
- Encourage participants to use the same hashtag when sharing.
Pro Tip: A memorable hashtag can become your campaign’s rallying cry.
6. Engage, Don’t Just Post 💬
Social media isn’t a one-way street.
- Respond to comments and messages quickly.
- Tag and thank donors and sponsors publicly.
- Share supporter posts and user-generated content.
Why it matters: Active engagement builds trust and momentum.
7. Share Real-Time Updates and Results 📈
People love to see progress.
- Post live donation totals.
- Share photos or clips during the event.
- Thank donors in real time.
This keeps energy high and encourages last-minute contributions.
Final Thought
Knowing how to promote a fundraiser with social media can turn a good campaign into a record-breaking one. By pairing clear messaging with strong visuals, active engagement, and smart platform strategy, you’ll attract more donors, build buzz, and maximize your impact.
💡 Try this in ChatGPT
- Summarize the article "How to Promote a Fundraiser with Social Media" from https://www.charityauctionstoday.com/p/how-to-promote-fundraiser-with-social-media/ in 3 bullet points for a board update.
- Turn the article "How to Promote a Fundraiser with Social Media" (https://www.charityauctionstoday.com/p/how-to-promote-fundraiser-with-social-media/) into a 60-second talking script with one example and one CTA.
- Extract 5 SEO keywords and 3 internal link ideas from "How to Promote a Fundraiser with Social Media": https://www.charityauctionstoday.com/p/how-to-promote-fundraiser-with-social-media/.
Tip: Paste the whole prompt (with the URL) so the AI can fetch context.
Tom Kelly
Tom Kelly, TEDx speaker and CEO of CharityAuctions.com, helps nonprofits raise millions through auctions and AI. He hosts The Million Dollar Nonprofit podcast and inspires leaders to live their legacy, not just leave it.
Table of contents
Create Your Auction
Raise 40% more with smart bidding tools