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How to Create a New Event

TL;DR

Creating a new event on CharityAuctionsToday.com takes just a few minutes. You’ll choose your event type (auction, raffle, ticketed fundraiser), set key details like name, dates, and payment options, and customize the look to match your branding.

Author: Tom Kelly 3 min reads

Step 1: Log In to Your Dashboard

  1. Sign in to your organization’s account.
  2. From the left-hand menu, click “My Events.”
  3. Select “Create New Event.”
💡 Tip: If you’re a first-time user, your onboarding wizard will guide you through the steps.

Step 2: Choose Your Event Type

Select the format that best fits your fundraiser:

  • Auction – Online or hybrid bidding event.
  • Ticketed Event – Sell event tickets with optional add-ons.
  • Raffle – Run a prize draw (where permitted).
  • Donation Campaign – Collect straight donations without bidding.

Each type includes built-in payment options and customizable settings.

Step 3: Add Basic Event Details

Fill out the essential information:

  • Event Name – Keep it short and clear.
  • Start & End Dates – When bidding or donations will be active.
  • Time Zone – So your countdowns are accurate.
  • Location or Online Link – Add your venue or virtual event URL.
  • Cover Image & Branding – Upload your logo or banner to personalize the event.
🖼 Pro Tip: High-quality images increase engagement and trust.

Step 4: Configure Event Settings

This is where you fine-tune how your event works:

  • Bidding Rules: Set increments, popcorn bidding, max bid, and auto-close.
  • Payments: Enable credit/debit, Apple Pay, Google Pay, and offline payment options.
  • Platform Fees: Choose who pays fees (organization vs. bidder).
  • Notifications: Activate automated emails and text messages.
🔐 Security note: Stripe Connect is required to accept online payments.

Step 5: Customize the Look

  • Choose your theme colors and layout.
  • Add sponsor logos, banners, and links.
  • Write your welcome message or cause story to inspire donors.
  • Configure your navigation menu (items, tickets, donate, contact).
✨ A clean, branded landing page makes donors more likely to register and bid.

Step 6: Save & Publish Your Event

  1. Click “Save” to store your progress.
  2. When you’re ready, hit “Publish.”
  3. Your event is now live, shareable, and ready for bidders to register.

👉 You can return to your dashboard anytime to:

  • Add auction items
  • Sell tickets
  • View registrations and payments
  • Manage payouts and reports

Step 7: Share Your Event

Once your event is live:

  • Share your event link via email, text, and social media.
  • Embed a “Bid Now” or “Donate” button on your website.
  • Encourage supporters to pre-register for a smoother launch.

Pro Tips for a Smooth Setup

  • Set your event start and end time carefully.
  • Allow time for marketing and item uploads before launch.
  • Use clear naming so supporters can find your event easily.
  • Test on mobile to ensure everything looks great.
  • Turn on popcorn bidding and fee-cover options to boost revenue.

Frequently Asked Questions

Do I need an account to create a new event?

Yes. You must be logged in to your organization account to create and manage events. Creating an account is free and takes less than a minute.

Can I edit my event after publishing?

Yes. You can edit event details, upload items, adjust settings, and change branding at any time—even after your event goes live.

What event types can I choose from?

You can create auctions, raffles (where allowed), donation campaigns, or ticketed events. Each has customizable settings and payment options.

Do I have to enable online payments to launch?

No, but it’s recommended. Enabling online payments through Stripe Connect lets you receive funds instantly and simplifies reconciliation.

Can I accept offline payments too?

Yes. You can accept cash or check offline. Just make sure to mark invoices as paid offline to keep your totals accurate and transparent.

How soon can my event go live?

Immediately. Once you set your event details and publish, your event page goes live and is ready for registration and bidding.

Can I preview my event before launching?

Yes. Use the preview mode to see exactly how your event page will look to bidders and donors before you publish.

Is there a fee to create a new event?

No upfront cost. You can set up and customize your event for free. Platform fees apply only when you raise funds.

Can I duplicate a past event to save time?

Yes. You can duplicate past events to reuse branding, settings, and formats—perfect for annual or recurring fundraisers.

Who can help me set up my first event?

Our support team is here to help you every step of the way. You can also access training guides, live chat, and video tutorials in your dashboard.

💡 Try this in ChatGPT

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Tip: Paste the whole prompt (with the URL) so the AI can fetch context.

Tom Kelly

Tom Kelly

Tom Kelly, TEDx speaker and CEO of CharityAuctions.com, helps nonprofits raise millions through auctions and AI. He hosts The Million Dollar Nonprofit podcast and inspires leaders to live their legacy, not just leave it.

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