Corporate Fundraising Ideas: Engaging Teams and Making an Impact

Corporate fundraising is more than writing a check—it’s about engaging employees, building community, and supporting causes that matter. When businesses get creative with their giving, they can make a lasting impact while boosting morale and strengthening company culture.

Here are some tried-and-true corporate fundraising ideas to inspire your next campaign.

1. Matching Gift Programs 💵

One of the simplest and most effective ways to raise more money is through matching gifts.

• Encourage employees to donate to a nonprofit of their choice.
• The company then matches their contributions dollar-for-dollar.
• This doubles the impact of every gift and motivates participation.

Pro Tip: Promote matching gift opportunities year-round to maximize results.

2. Team Fundraising Challenges 🏃‍♀️

Turn fundraising into friendly competition.

• Host a fitness challenge, trivia night, or virtual walkathon.
• Each department or team raises funds toward a shared goal.
• Offer prizes or recognition to the top fundraisers.

These activities boost team spirit while driving meaningful results.

3. Workplace Giving Campaigns 💼

Workplace giving allows employees to donate automatically through payroll deductions.

• Choose one or two key causes each quarter.
• Share stories and videos about how the funds help.
• Make donating quick and seamless through HR systems.

Pro Tip: Feature real impact updates to keep employees engaged long term.

4. Corporate Sponsorships 🤝

Sponsorships offer a win-win for companies and nonprofits.

• Sponsor a local charity event, school program, or fundraising gala.
• Receive logo placement, media mentions, and goodwill visibility.
• Build long-term relationships with community partners.

Pro Tip: Align sponsorships with your company’s mission for maximum brand impact.

5. Volunteer Fundraising Days 🧤

Encourage teams to volunteer together while raising money.

• Set a “Day of Service” where employees work on a community project.
• Combine it with a fundraising drive or donation match.
• Share highlights on social media to inspire others.

This boosts employee engagement while giving back in a hands-on way.

6. Auction or Raffle Fundraisers 🎟️

Host a silent auction or raffle where employees can bid on fun experiences or prizes.

• Offer donated items, extra vacation days, or company swag.
• Make it virtual or in-person.
• Use mobile bidding tools to simplify the process.

Pro Tip: Pair the auction with a lunch or happy hour to increase participation.

7. Cause Marketing Campaigns 🌍

Partner with a nonprofit to launch a co-branded campaign.

• Donate a percentage of sales to a charitable cause.
• Feature the nonprofit’s story in your marketing materials.
• Encourage customers to get involved too.

This builds brand loyalty while supporting meaningful work.

Final Thought

Corporate fundraising thrives when it’s creative, collaborative, and aligned with company values. Whether it’s a team challenge, payroll giving, or community sponsorship, these corporate fundraising ideas help businesses give back while uniting their teams for a greater purpose.

Tom Kelly

Tom Kelly, TEDx speaker and CEO of CharityAuctions.com, helps nonprofits raise millions through auctions and AI. He hosts The Million Dollar Nonprofit podcast and inspires leaders to live their legacy, not just leave it.