Tom Kelly - Fundraising Insights & Trends | CharityAuctionsToday (Page 31)

fundraising ideas

Creative Holiday Giving Campaign Ideas for Nonprofits

This article presents 15 festive campaign ideas—from holiday auctions and wishlist drives to 12-Days-of-Giving and corporate round-ups—plus guidance on branding, segmentation, and multi-channel promotion.

Case Studies

Variety the Children's Charity of Illinois Case Study

Variety IL runs major events (gala, golf) with silent auctions that use popcorn bidding to extend hot items — e.g. a $25 doll sold for $500. Their auctions average $1,081 per item, raising $15,143 to help 2,500+ kids.

Guides

A Guide to Salesforce for Nonprofits

Salesforce for nonprofits comes in two flavors: NPSP (free, open-source, highly configurable) and Nonprofit Cloud (paid, with built-in features). Eligible nonprofits can access free licenses via Power of Us.

Auction Best Practices

Top 10 Auction Item Ideas: What’s a Good Auction Item?

Winning auction items share three traits: exclusivity, emotional appeal, and perceived value. Examples from the article: VIP access, luxury travel, bespoke art, dining events, rare memorabilia, and adventure packages.

auction site comparisons

Why Choose CharityAuctionsToday?

For nonprofits with limited staff and budget, CharityAuctionsToday makes auctions accessible: intuitive setup, integrated donor & payment tools, promotional resources, and real support — not just software.

Guides

A Guide to Social Media Ads for Nonprofits

This guide shows nonprofits how to run effective social ads: define your audience, keep messaging clear, use emotional stories, test variations, pick platforms your donors use, and refine based on performance.

How To

How to Promote Church Fundraisers

This guide shows churches to get traction: schedule mentions in worship, share stories via email & social, involve leaders & groups, use posters/graphics, and leverage partnerships to amplify fundraising events.

How To

How to Set a Fundraising Goal

A fundraiser goal gives you direction, motivates donors, and helps you measure progress. To set a goal: align with your purpose, assess past performance and resources, choose a specific target (money, number of donors, participation), add a deadline, and share it clearly.

How To

How to Create Effective Fundraising Communication Materials

Effective fundraising materials don’t overwhelm — resonate by knowing donor motivations, combining emotion + data, using visuals smartly, crafting direct CTAs, keeping your brand voice, and refining based on feedback.