Bronca Poncho $50 Gift Certificate BRONCA was founded in 2018 by twin brothers Jose Ignacio and Juan Pablo Portela. Though born in the Uruguayan capital of Montevideo, at the age of five they moved with their family to a small, rural town. At school, the twins were shocked to learn that most of their classmates survived on just one meal a day. The children, most of whom came from low-income families, relied on the resources of the little school completely. The experience had a profound impact on the Portela brothers. Thirty years later, the injustice suffered by those children was still playing heavily on their conscious. The anger they felt —the bronca—was still burning within them. It was time to act. They built BRONCA with one clear mission: to nourish and support underprivileged children around the world. BRONCA produces rural goods, similar to those the Portelas used and loved when they lived in the Uruguayan countryside, but with a contemporary twist—and fifty percent of profits go to feeding kids who have been dealt an unfair hand from the start. BRONCA is here to change the system. Our products are inspired by local traditions and honest values, our business model is shaped by empathy and activism, and our brand is for anyone who believes that every being on this planet is worthy of love and respect.