In celebration of his return to the stage, and in remembrance of his beloved daughter Jenifer, George Strait has partnered with CID Entertainment to host a series of charity auctions throughout his 2018 "Strait to Vegas" exclusive worldwide event.

All proceeds will directly benefit the Jenifer Strait Memorial Foundation, a 501(c)3 non-profit organization promoting charitable causes for children, with a focus on various non-profit organizations, including; The Boys & Girls Club San Antonio and St. Jude's Ranch.